The United Kingdom’s Advertising Standards Authority (ASA) intervened in response to a deceptive advertisement by the internet gaming platform Jeffbet. The promotion heavily promoted a “Wager £10, Receive £30 in Complimentary Wagers” deal, but concealed within the terms and conditions was a stipulation: it was exclusively applicable to new users of the entire ProgressPlay network. A new Jeffbet user was caught off guard when they were refused the bonus, exposing a prevalent issue in the online gaming industry. ProgressPlay, the organization operating Jeffbet, contended that they couldn’t include all the specifics in the advertisement and that the terms of service were unambiguous. Nevertheless, the ASA supported the customer, asserting that the advertisement should have clearly stated “new ProgressPlay network clients” to prevent misunderstanding. This decision underscores the necessity of openness in online gaming promotions, particularly when attractive offers have substantial limitations.

The United Kingdom’s advertising authority, the ASA, took action against a deceptive advertisement from Jeffbet. It appears they attempted to mislead consumers by suggesting everyone could receive a fantastic offer when it was exclusively for new clients. The ASA rejected this tactic and instructed them to revise their approach. They emphasized that Jeffbet must adhere to regulations moving forward and be transparent about its promotional terms and conditions, eliminating any hidden clauses.

Concurrently, in Sweden, the government is contemplating the closure of the state-run Casino Cosmopol. Rumors suggest it’s experiencing significant financial losses.

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By Zoe "Zephyr" Rogers

With a Bachelor's degree in Applied Mathematics and a Master's in Cybersecurity, this skilled author has a passion for leveraging mathematical modeling and data analysis techniques to improve the security and integrity of online gambling platforms. They have expertise in cryptography, network security, and fraud detection, which they apply to the development of secure and trustworthy online casino systems. Their articles and reviews provide readers with insights into the latest trends and best practices in online gambling security and the strategies used to protect players' personal and financial information.

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