A significant online gaming company, 888 Holdings, is joining forces with Sports Illustrated to introduce a novel sports wagering and digital gaming platform. This collaboration will capitalize on the renowned Sports Illustrated name, connecting with a vast audience of devoted enthusiasts throughout the United States. Projected to debut later this year under the banner “SI sportsbook,” the platform will initially be accessible in Colorado, capitalizing on the flourishing American sports betting landscape. The CEO of 888 expresses strong enthusiasm for this endeavor, viewing it as a potent avenue to engage Sports Illustrated’s dedicated following and secure a firm position within the rapidly expanding US market.
James Salter, the head honcho at ABG, expressed enthusiasm about Sports Illustrated’s foray into the digital sports wagering and iGaming realm.
He lauded 888 as a global powerhouse in online betting and gaming, highlighting their top-notch technology, offerings, and marketing prowess. Salter emphasized the pride in joining forces with them to craft groundbreaking product experiences tailored for sports enthusiasts.
He further noted that sports betting represents a massive and swiftly expanding market, presenting an avenue to diversify brand revenue channels and directly connect with their sports consumer base, ultimately broadening the brand’s impact.
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