A sports media organization, Better Collective, has obtained a revenue-sharing permit in New Jersey, enabling collaborations with gaming entities within the state. This authorization allows the company to receive a portion of the profits generated through these alliances. This action is consistent with the company’s objective of prioritizing revenue-sharing contracts, a framework regarded by numerous industry frontrunners as the optimal method for sports wagering associations due to its capacity for producing consistent earnings. This advancement mirrors comparable actions taken by rivals such as Gambling.com Group, emphasizing the increasing importance of the New Jersey market and the revenue-sharing framework within the sector. Better Collective’s latest purchase of a controlling interest in RotoGrinders further emphasizes its dedication to broadening its footprint in the US market.