A global wagering and gaming powerhouse, 888 Holdings, is joining forces with Authentic Brands Group (ABG), the proprietor of the legendary Sports Illustrated publication, to unveil a cutting-edge digital sports wagering and gaming platform. Utilizing 888’s extensive expertise in the online betting realm, the novel platform, christened “SI Sportsbook”, will present a unique approach to sports betting upon its debut later this year. The strategy is to initially focus on the burgeoning Colorado market in the latter half of 2021, with aspirations for expansion into additional states shortly thereafter. This collaboration signifies a significant endeavor by Sports Illustrated to penetrate the lucrative and rapidly expanding US sports betting sector. 888’s Chief Executive Officer, Itai Pazner, conveyed his enthusiasm regarding the agreement, emphasizing the remarkable prospect of connecting with millions of devoted Sports Illustrated enthusiasts and capitalizing on their pre-existing brand allegiance. This alliance is mutually beneficial, furnishing 888 with a potent and economically sound method to acquire new patrons, while granting Sports Illustrated a dynamic new channel to engage their readership.
Jamie Salter, the head honcho at ABG, shared his enthusiasm for Sports Illustrated’s venture into the digital realm of sports wagering and internet-based gaming. He pointed to the enormous and flourishing sports betting sector as a golden chance to broaden the brand’s income sources and connect directly with sports aficionados. Salter lauded 888 as a global powerhouse in online betting and gaming, underscoring their superior tech and promotional prowess. He conveyed excitement about the collaboration and the prospect of providing a state-of-the-art product encounter for sports devotees.
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