Soft2Bet is delighted to announce Alex Collyer as their latest Commercial Head. Alex is a seasoned sales leader who will guide Soft2Bet’s business development unit to greater success, maximizing their B2B activities and propelling exceptional results.
Possessing over 25 years of background in technology, sales leadership, and corporate advisory, Alex contributes a vast reservoir of understanding to the position. His proficiency in process optimization and tactical sales direction will be crucial in cultivating expansion, elevating team output, and establishing a market-dominant sales and client relations team.
Alex’s outcome-driven methodology will invigorate the commercial group as they bolster the company’s growth within regulated sectors. Soft2Bet is dedicated to advancement, expansion, and regulatory adherence as they aim to broaden their footprint in established zones like Europe and North America, as well as penetrate emerging regions such as South America.
“I am incredibly enthusiastic to join Soft2Bet, one of the most forward-thinking and rapidly expanding iGaming enterprises in the sector,” Alex stated. “The company’s dedication to progress, growth, and an entrepreneurial mindset truly aligns with my own, and I am eager to contribute to its ongoing achievements.”
Martin Collins, Soft2Bet’s Chief Business Development Officer, remarked, “Alex’s addition brings a wealth of knowledge and proficiency to our commercial department. His demonstrated history in sales, client management, and business expansion will be indispensable as we continue to develop and progress.”
Were thrilled to broaden our collaborations with companies in 2024, particularly with fantastic new members joining our ranks. I’m eager to witness our achievements!”
“Alex, Martin, and the entire Soft2Bet crew are looking forward to connecting with you at ICE London in 2024. Schedule a meeting ahead of time at your convenience, or simply stop by booth S6-210 for a quick greeting!”
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