A leading iGaming company, Soft2Bet, has named Alex Collyer as its new Director of Business Operations. This calculated decision aims to streamline their business-to-business activities and propel expansion.
Collyer contributes over two and a half decades of expertise in engineering, sales, and business advisory to Soft2Bet. His proficiency in sales leadership and refining business procedures will be crucial in assembling a top-tier team and bolstering client partnerships.
His emphasis on outcomes and productivity aligns seamlessly with Soft2Bet’s ambitious development objectives, especially within regulated sectors throughout Europe, North America, and burgeoning areas such as South America.
Collyer conveyed his enthusiasm for joining Soft2Bet, commending their pioneering spirit and swift ascent. Martin Collins, Soft2Bet’s Chief Business Development Officer, enthusiastically welcomed Collyer, emphasizing how his background will be indispensable to the company’s sustained achievements.
Focusing heavily on the enterprise and business markets in 2024! Our staff is enthusiastic and prepared to create a stir. The outlook is promising, and we are excited to witness our achievements.
Alex, Martin, and the whole Soft2Bet crew are eager to meet you at ICE London in 2024. Book a time or drop by stand S6-210 and greet us!
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