The sports wagering firm, backed by News Corp, has purchased the Chameleon platform from FansUnite Entertainment for a total of $7.4 million.
The company will pay $2.2 million in cash and $1.5 million in equity upon finalization of the agreement, followed by another $2.2 million in cash and $1.5 million in equity over the next year.
Chameleon provides a variety of gaming solutions, including player account management, sports betting engine, and casino management systems.
The acquisition will enable the company to integrate player account management, sports betting engine, online casino technology, and other future gaming verticals into its direct-to-consumer platform.
The move will also expedite the company’s broader sports betting market reach and esports capabilities, including the launch of a fully integrated sportsbook and casino, while also assisting the company in saving on long-term product costs.
“We are thrilled to acquire the Chameleon platform from FansUnite and welcome the engineering team that has been dedicated to the platform for years to the company,” said the founder and CEO.
This agreement is a transformative move for Betr, granting them full authority over their primary plan and generating substantial earnings for their enterprise.
Their current offering is akin to a trial version, what they label as version 0. With the Chameleon platform and team, they can now commence developing version 1, which is anticipated to debut in the early months of 2024.
FansUnite CEO Scott Burton stated, “This arrangement demonstrates our dedication to making FansUnite financially successful. We are enthusiastic about the potential of Betr and we are retaining a portion of the company.”
This agreement follows FansUnite’s sale of their Scottish sports wagering and online casino, McBookie, to another organization earlier this month.
The identity of the purchaser was not disclosed, but the transaction was valued at over C$5 million, exceeding double the amount FansUnite paid for McBookie in 2020.
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