Playtech and Golden Matrix have joined forces to broaden their presence in the worldwide esports and gaming marketplace.
Playtech, a prominent player in the sector, has declared a collaboration with Golden Matrix, a social gaming platform provider, to enlarge the reach of both companies in the global esports and gaming market.
Playtech and Golden Matrix have inked an esports agreement.
Under the terms of the accord, Playtech will hold exclusive rights to distribute Golden Matrix’s newly developed peer-to-peer (P2P) esports betting game suite.
Playtech will also implement its AI player acquisition and retention system through its global network.
Golden Matrix will also possess non-exclusive rights to distribute Playtech’s most popular games, including live dealer games, slots, table games, bingo, and poker games, through its operator network.
“This partnership with the industry’s most respected technology provider and distributor marks a significant step in our company’s expansion and ongoing success,” stated Brian Goodman, CEO of Golden Matrix.
“With Playtech as our Peer2P distribution partner, GMGI’s exciting content will now be introduced to new gaming audiences, expanding the company’s reach into new territories, including the rapidly growing US market, where we anticipate establishing a substantial presence.”
Playtechs chief executive, Mor Weizer, stated: “Playtechs achievement is a result of key strategic collaborations with top-tier specialists who enhance our technology, expand our reach and product offerings, and broaden our distribution capabilities.”
“We are thrilled to announce a new alliance with seasoned technology provider GMGI. This is an exciting initial step in our partnership where we will introduce esports, P2P and other cutting-edge software, as well as extend the distribution of our top-notch content.”
In March, Golden Matrix licensed its GM-X platform to 24 new clients, and this figure is anticipated to increase significantly as operators transition online during the coronavirus (Covid-19) pandemic lockdowns.
Outcomes revealed in September indicated that Playtechs income decreased by 22.5% in the first six months of 2020 as the pandemic disrupted various aspects of its operations.
Income for the six-month period ending June 30 dropped to €564 million (£513 million/$664.6 million) as robust performance from its financial division, TradeTech, failed to offset a 13.5% decline in B2B income and a 41.0% reduction in B2C contributions.