{"id":137,"date":"2024-06-15T15:28:58","date_gmt":"2024-06-15T12:28:58","guid":{"rendered":"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/"},"modified":"2024-06-17T13:09:49","modified_gmt":"2024-06-17T10:09:49","slug":"trustlys-us-expansion-a-conversation-with-john-mallia","status":"publish","type":"post","link":"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/","title":{"rendered":"Trustly&#8217;s US Expansion: A Conversation with John Mallia"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\"\n    src=\"https:\/\/www.youtube.com\/embed\/KZV1s_F4gqw\"\n    frameborder=\"0\"\n    allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\"\n    allowfullscreen><br \/>\n<\/iframe><\/p>\n<p>## Closing the Distance: US Growth on the Horizon<\/p>\n<p>In a recent discussion, John Mallia, Gaming Account Director at Trustly, provided Gambling Insider a peek into the payment solutions company&#8217;s achievements this year and emphasized potential developing sectors.<\/p>\n<p>Mallia recognized the difficult beginning to the year, especially within the Swedish market.  Legislative shifts affected the whole sector, and Trustly was not immune.  However, he stressed the company&#8217;s adaptability, highlighting their successful maneuvering through these obstacles.  Trustly continues to push forward, introducing new brands and initiatives with major players like Catena Media.  Mallia emphasized that temporary declines don&#8217;t define the entire year&#8217;s triumphs, particularly when a company remains proactive and flexible.<\/p>\n<p>While rivalry and fresh brands continuously appear, Mallia expressed assurance in Trustly&#8217;s robust product, placing them favorably within the market.  He also pinpointed the Payment Services Directive 2 (PSD2) as another hurdle, resulting in some postponed modifications from financial institutions.  Nevertheless, Trustly had foreseen and planned for both PSD2 and the wider open banking movement.<\/p>\n<p>Focusing on the Swedish market specifically, Mallia conceded a challenging phase following the legislative alterations, impacting the entire industry.  Despite this, Trustly stays the course, upholding a strong market presence.  Mallia trusts these regulatory obstacles will ultimately fortify the company over time.<\/p>\n<p>While Mallia recognized the learning experiences that stem from regulatory shifts, he believes the Swedish case is distinct and its takeaways may not be universally relevant. <\/p>\n<p>Self-imposed limitations are a key feature of the Swedish market.  Although no entity was fully ready for its complete rollout, it offered a crucial insight: foresee regulatory demands when penetrating new territories.  Without a doubt, businesses adapt and gain knowledge over time, and each governing body has its own unique methodology and procedures. They will uphold regulations and guidelines in their own manner. <\/p>\n<p>Some markets don&#8217;t require a single bonus proposition for a user&#8217;s existence, a significant difference from the strategy in the Swedish market and its regulatory authority. Each market presents its own distinct obstacles, but I think the difficulties are essentially alike across all controlled markets. Organizations need to elevate their oversight and exhibit leadership in terms of conformity; application procedures need to be treated with seriousness, and sufficient time needs to be allotted.<\/p>\n<p>As a financial transaction service, we were already a certified Swedish financial entity, so we didn&#8217;t have to implement many modifications. This gave us a certain edge. <\/p>\n<p>In a prior discussion we had with Samuel Barrett, he stated that if the Swedish Gaming Commission or a judicial body determines that a provider has acted in violation of the Swedish Gaming Statute, a halt of services might be necessary. Have you ever been obligated to do this?<\/p>\n<p>We encountered a situation earlier this year where a provider had its authorization withdrawn, and we naturally ceased our services afterward. The provider themselves were compelled to close their platform. <\/p>\n<p>This event happens only annually. <\/p>\n<p>Last May, you revealed a consolidation with Silicon Valley-headquartered PayWithMyBank.  Can you provide details on the implications of this agreement?  Does this lay the groundwork for an entry into the US gambling sector?<\/p>\n<p>That&#8217;s a thought-provoking inquiry. Our approach with PayWithMyBank involves attentively listening to our vendors, understanding their desired target markets and operational needs. The US ranked highly on that priority list.<\/p>\n<p>The amalgamation with PayWithMyBank presents a prime chance to collaborate with proprietors and penetrate that market.  Regarding gaming, PayWithMyBank already possesses clients within the US gaming industry, making it familiar ground for them. It serves as a favorable access point for us into a highly appealing market.<\/p>\n<p>These actions aim to strategically position us to leverage the expanding trend of interbank payments, which is steadily gaining traction in the US.<\/p>\n<p>Are there any additional emerging markets you aspire to enter?<\/p>\n<p>Currently, we are not prepared to divulge specific markets. However, we are actively striving to introduce our services in new territories. Trustly has transitioned from an EU-centric provider to a global entity, and we are determined to maintain this trajectory. As for which market will be prioritized and the timeline, these are aspects we cannot definitively project at this juncture.<\/p>\n<p>What obstacles do you anticipate in 2020?<\/p>\n<p>The gaming sector remains highly competitive. <\/p>\n<p>The commercial landscape is poised to become considerably more challenging, as rivalry intensifies and regulations exert a firmer hold. However, let&#8217;s remember that every difficult situation presents a potential upside. Trustly is preparing to confront these obstacles directly and transform them into advantageous circumstances. We&#8217;re referring to PSD2, APIs, open banking \u2013 the entire spectrum. Our focus is on introducing novel, groundbreaking products and significantly enhancing our current offerings.  Let the games begin! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>## Closing the Distance: US Growth on the Horizon In a recent discussion, John Mallia, Gaming Account Director at Trustly, provided Gambling Insider a peek into the payment solutions company&#8217;s achievements this year and emphasized potential developing sectors. Mallia recognized the difficult beginning to the year, especially within the Swedish market. Legislative shifts affected the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trustly<\/title>\n<meta name=\"description\" content=\"Trustly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trustly&#039;s US Expansion: A Conversation with John Mallia\" \/>\n<meta property=\"og:description\" content=\"Trustly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/\" \/>\n<meta property=\"og:site_name\" content=\"Your One-Stop Shop for Licensed Online Casino Games &amp; Updates\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-15T12:28:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T10:09:49+00:00\" \/>\n<meta name=\"author\" content=\"Zoe &quot;Zephyr&quot; Rogers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoe &quot;Zephyr&quot; Rogers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/\",\"url\":\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/\",\"name\":\"Trustly\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoleopromocode.icu\/#website\"},\"datePublished\":\"2024-06-15T12:28:58+00:00\",\"dateModified\":\"2024-06-17T10:09:49+00:00\",\"author\":{\"@id\":\"https:\/\/cryptoleopromocode.icu\/#\/schema\/person\/3d91adaf2caf3c4186bba411a6164b56\"},\"description\":\"Trustly\",\"breadcrumb\":{\"@id\":\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cryptoleopromocode.icu\/2024\/06\/15\/trustlys-us-expansion-a-conversation-with-john-mallia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\/\/cryptoleopromocode.icu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trustly&#8217;s US Expansion: A Conversation with John Mallia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cryptoleopromocode.icu\/#website\",\"url\":\"https:\/\/cryptoleopromocode.icu\/\",\"name\":\"Your One-Stop Shop for Licensed Online Casino Games &amp; Updates\",\"description\":\"Unlock the secrets of casino success through our comprehensive news, detailed game reviews, and expert articles. 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